![]() This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. Complete Tactics Manual with IM Boroljub Zlatanovic.Tactics Crash Course with IM Mat Kolosowski.Ready to start winning games? Check out our store and articles: Kasparov has built and executed some of the best combinations and attacking games in history. He is a player with a supreme dynamic style, intuition, and accurate calculation. It is hard to say anything that hasn’t been said about Kasparov. This made former World Champion Garry Kasparov write that, base on her games, “if to ‘play like a girl’ meant anything in chess, it would mean relentless aggression”. In her games, she was always looking for complications and was constantly trying to get the initiative. The youngest of the Polgar sisters is well known for her aggressive style and was particularly popular with the spectators in her youth for her willingness of playing wild gambits and attacks. This is probably due to his accurate calculation combined with intuition. One quality about Shirov is that he is also very strong in the endgame. In his book “Fire on the Board” we can find numerous examples. He has the skill of developing an attack out of nowhere. 5.Alexei Shirovīeing a student of former World Champion Mikhail Tal, it is no wonder that Alexei Shirov has developed a liking for the aggressive play and often excels in complicated positions. His opening choices are always sharp, meant to engage in complex games with many tactical nuances. One of the artists of modern chess, Topalov is famous for the exchange sacrifices which have become his personal trademark. Grandmaster Yury Averbakh was saying about him: “if he had the attack, could kill anybody, including Tal”. His games are good to understand tactical chaos and how to react in such situations. He was fierce over the board and possessed a lot of imagination. He is most famous for having a positive score against Mikhail Tal. He never achieved the Grandmaster title, but he had fantastic results against the former World Champions. Nezhmetdinov was born in the Russian Empire, in the part that we now know as Kazakhstan. ![]() Let us present you this player, because you may not have heard of him. Mikhail Tal was a player who trusted his intuition and by following his games you can develop this skill of playing for the initiative being down material and without seeing an immediate result. ![]() However, they always represented an immense problem for his opponents, who were unable to be at the same level and come up with a good defense. It is often said that his combinations were not entirely correct. He is probably the most famous tactician of all times. He has co-authored the book “The Sorcerer’s Apprentice”, where he guides the reader through a selection of his games that are full of combinations and annotated with advice and anecdotes. He was one of the pioneers of the King’s Indian Defense which he employed successfully and produced fantastic combinations with. He was an artist over the board who valued beauty more than the final result. He was a very imaginative player and his games are rich in tactical ideas. In this article, we are going to indicate you the names of some aggressive players by excellence whose games are a good point of the start if you want to improve your tactical skills. You have to play through many attacking games and understand the ideas behind the moves players make in order to learn the subtleties of building a successful attack and handling a dynamic position. If you want to sharpen your tactical vision and be able to play an attacking game, it does not suffice to only limit yourself to solving puzzles. It is like an exam, where you have to show that you’ve learned all the lessons well. As positional as you may be and as strategical as you may play, there always comes a moment during the game where you have to show that you can also control the tactical side. Developing a good sense of tactics is essential in chess. ![]()
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![]() ![]() This information might include:īrowsing history information. The basic browser mode stores information locally on your system. Privacy practices are different depending on the mode that you're using. You don't need to provide any personal information to use Chrome, but Chrome has different modes that you can use to change or improve your browsing experience. Privacy practices of using apps, extensions, themes, services, and other add-ons This Privacy Notice applies to all versions of Chrome, but might not be up-to-date for features still under development.įor step-by-step guides to managing your privacy preferences, read this overview of Chrome's privacy controls. "Beta," "Dev," or "Canary" versions of Chrome let you test new features still being created in Chrome. We change this Privacy Notice from time to time. ![]() If there are differences in our policy between products, we'll point them out. In this Privacy Notice, we use the term "Chrome" to refer to all the products in the Chrome family listed above. ![]() Details specific to Chrome are provided in this Notice where relevant. If Google Play apps have been enabled on your Chromebook, the use and protection of information collected by Google Play or the Android operating system is governed by the Google Play Terms of Service and Google Privacy Policy. Google’s retention policy describes how and why Google retains data. Although this policy describes features that are specific to Chrome, any personal information that is provided to Google or stored in your Google Account will be used and protected in accordance with the Google Privacy Policy, as changed from time to time. Learn how to control the information that's collected, stored, and shared when you use the Google Chrome browser on your computer or mobile device, ChromeOS, and when you enable Safe Browsing in Chrome. ![]() ![]() There are paid and free Android emulators available for PC, nevertheless we recommend either Bluestacks or Andy since they’re reputed and in addition compatible with both the Windows (XP, Vista, 7, 8, 8.1, 10) and Mac operating systems. You will find few mandatory steps listed below and it is advisable to keep in mind before starting to download Total Conquest PC.įirst thing is, to get an effective Android emulator. you’ll be able to install Total Conquest on PC for laptop. Even if Total Conquest app is built suitable for Android OS or iOS by Gameloft. We have an enormous number of helpful Apps and amazing games, don’t forget to check them out too.Download Total Conquest for PC free at BrowserCam. More than a million users are trusted by us, you can trust us too. Don’t worry this is a 100% safe and secure Mod Apk. You can “Download Total Conquest Mod Apk” by tapping on the link given down below. Show off in front of your friends and become a pro player. To solve this problem the team of has come with the Total Conquest Mod Apk in which you will get unlimited money and crown to upgrade your army, troops, defense, and you can do many other things too. How To Get Unlimited Crown & Money In Total Conquest Game And this may be the toughest part to collect this much money in this game. Therefore upgrading your defense system and upgrading your army is the most important thing in this game but it will require a lot of money and for getting this much money you need to do a lot of attacks on a daily basis in the game. The new troops will be much stronger and faster than the older ones. ![]() ![]() In order to upgrade your army, you also require money and you can also get access to open some new troops by upgrading your army camps. ![]() Also, this game has an in-game guide that will help you to understand all the functions and features of the game very easily.īy attacking and defeating other cities you will give the money that you can use to buy more defense systems for your city safer and also you can upgrade your defense system too. This game has beautiful and color graphics with will attract your attention within a second and the user interface is also very simple and user friendly and in order to control the game you just need to tap on the screen as simple as that, some of you are not friendly with these types of controls but you will become used to of it with few hours. Go on battles, defeat your enemies and show your power to other cities. You can also harness the power of gods and make your strong army stronger and unbeatable. Build the strongest army of all time from the epic ancient and mythical units, train and command your legendary army. Protect your land from the attacks by blowing the horn and calling your garrison and army to defeat the enemies, and take revenge from the invaders who try to damage your peaceful city.īuild your city according to your ideas and strategies that make your city unbeatable, build the best defense system like Towers, walls, hidden traps, gates, cannons, mortars, and garrison forces all around the city to protect it from the invaders. Therefore you need to join the strongest legion or form your own to defeat your enemies. But with Caesar dead Rome is hopping from you to protect their kingdom. In this game, you are a Roman Empire who governs his city for the development of your city and army. ![]() It is one of the best strategy games available in the market. As you all know that all the games of Gameloft are the best Android games, Total Conquest is one of them. ![]() ![]() Use Planner: If you want quick, easy, and simple-to-understand project management. Yes, you can essentially recreate a Planner experience with a List, but why would you if you don’t need the customizability? While it might look like there’s a lot of overlap between Planner and Lists, it’s not as much as you might think. Microsoft Planner: What’s the Difference? Now that we’ve covered the separation between storing tasks and viewing them, the real question of “Planner, To Do, Tasks in Teams, or Lists” breaks up into two questions:Īs with most tech solutions, the answer is: it depends. At this time, there is no integration to view any List tasks that are assigned to you through To Do and Tasks in Teams that said, Lists is easy to add as a tab to any Team using its connector, so you have easy access to the list and your other tasks via Teams. Tasks in Teams is essentially a viewport to see all of your tasks in Planner and To Do. ![]() To Do is great for adding and managing personal tasks and task lists. Planner and Lists are great for adding and managing team-based tasks and task lists. This basically comes down to whether the app stores and manages your tasks or presents your tasks into a single frame. It doesn’t really do any work it simply centralizes your tasks in Teams, which is the app that Microsoft is putting the most emphasis on for their modern workplace vision. It’s essentially a combination of Planner and To Do within Teams. Tasks in Teams is a recent addition to Microsoft Teams and is a central listing of your tasks in a Teams-friendly way.To Do can centralize your tasks across your Microsoft account. Given its Power Automate connector, you can also add tasks from other apps, like Microsoft OneNote. But the big connection To Do has with the other apps is it will show you your Planner tasks and any flagged emails from Outlook right in the app. To Do tracks personal tasks in lists and groups managed by you, the user. Microsoft To Do replaced Wunderlist-an app that Microsoft acquired-and has worked its way in to replacing the tasks section of Outlook, which is notable considering that “app” has been around for decades.You can use Lists to create custom tables and columns that make the most sense for your needs perhaps to track inventory, build event schedules, manage travel plans, and more. While Lists can be really useful for task tracking and project management, that’s not the only thing it’s good for. Microsoft Lists is a major feature and interface upgrade to SharePoint lists, separated out into its own app.Need to backup Microsoft Planner? Check out AvePoint Cloud Backup. Planner competes with tools like Trello, Wrike, and Asana. ![]() There is also a personal view of Planner so each individual can see all their Planner tasks across Groups and Plans. It uses Kanban boards to track tasks and provide rich information about each task. It’s built into Microsoft 365 Groups, so each Outlook Group, Teams Team, and Yammer Community can track its open tasks in a way that doesn’t require a formal project manager.
![]() ![]() ![]() The league traditionally has made Thursday night the receptacle for bad teams once a year to play in prime time. I would not expect every team to have a Thursday night game on Amazon this year.Baltimore may not be in prime time as much as the Jets, but the Ravens should expect multiple primetime games as well. Expect the Jets to have five or six primetime games and at least four or five doubleheader games. ![]() Each team can be scheduled for six primetime regular-season games, with the league option of flexing that team into a seventh, and then regardless of primetime appearances, any team can be scheduled on Sunday night in week 18. I’d previously reported the Jets, who had one primetime game last year without Rodgers, would likely have 11 or 12 primetime/Sunday doubleheader games this year with Rodgers. The resolution of the Aaron Rodgers and Lamar Jackson situations allows the NFL to move forward with the Jets to be a heavy primetime team and the Ravens to be more attractive for night games too.ET window, which is not nearly as conducive to big ratings as are Sunday late-afternoon or primetime games. You might ask, Wouldn’t Kansas City want to protect red-hot home games against Buffalo, Cincinnati and Philadelphia from moving to Germany? The league would almost certainly not schedule those games for overseas, because Germany games are played in the 9:30 a.m. As for 2024, it’s hard to imagine Carolina would not try to keep Patrick Mahomes’ only currently scheduled game in Charlotte for the next eight years at Bank of America Stadium. I’m told Kansas City requested that the Chicago game not be played overseas. First: When a team gives up one of its home games to play overseas, it has the option of requesting to the league one home game on its schedule the team does not want moved. I’ve been told there’s some doubt on both of those reports. Bild reported Carolina’s 2024 foe would be Kansas City. The German newspaper Bild reported KC would play Chicago in the Germany game, and that KC would play again in Germany in 2024 when Carolina is due to host a game there. Kansas City is playing a November game in Frankfurt this year that’s a fact. Not so fast on the reports of Kansas City dominating the Germany games in 20.I’m told as of the weekend the NFL was still in search of options on the 272-game regular season slate, with a series of computers continuing to spit out alternatives. The schedule crew is slated to meet with commissioner Roger Goodell this afternoon in New York, at which time more clarity on the tentpole games is expected. The mega-games are usually solid by early May. The 2023 mega-games-opening Thursday, Sunday and Monday nights, Thanksgiving Day, the new Black Friday tilt, the Sunday night game on Christmas Eve and the Monday tripleheader on Christmas-are not set in stone yet. It’s still likely to be done in time for release Thursday at 8 p.m., but I was told over the weekend it may not be finished in time. The release of the schedule, which the NFL had hoped to have for a primetime show Thursday night, may be delayed.The last NFL TV event before training camps open in late July, the release of the schedule, is nigh. No matter the news off the field, though, the game looks unassailable, at least to its fans, 11 weeks before the start of training camps and the new season. I’ve heard the league is concerned about the investigation, as it should be, and what the AGs could learn. This follows a New York Times investigation with disturbing allegations, particularly by one former NFL Network VP who said the league never addressed her claims of “pervasive sexism in the workplace,” per the Times. On Thursday, attorneys general in New York and California opened a joint investigation into a hostile work environment and discrimination against female NFL employees. The nightmare of Dan Snyder’s ownership moving toward a sale in Washington might drag on his divorce with the league continues to be exceedingly ugly. There are scars, and potentially big ones. A short quarterback, Bryce Young, perhaps forever changing how we look at short quarterbacks by being the first pick in the draft. Lamar Jackson and the Ravens making a five-year peace treaty. Aaron Rodgers, caped crusader, flying in to save the Jets-at great, great cost. The Super Bowl, with the third-biggest audience in TV history. A 38-35 Super Bowl with the re-coronation of Patrick Mahomes and the emergence of a new 24-year-old superstar, Jalen Hurts. Really, a (mostly) tremendous start to 2023 for a league that manufactures news cycles, even in the off-season. For the NFL, it’s been three months full of news. ![]() ![]() ![]() If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.Īs a matter of policy, BBB does not endorse any product, service or business. IF YOUR AMAZON/PAYPAL/EBAY ACCOUNT GOT HACKED AND THE ADDRESS IS 600 MARKLEY ST PORT READING NEW JERSEY WITH SOME RUSSIAN NAME (I got Leonid Reznikov), BE. BBB Business Profiles are subject to change at any time. Shipping Masters Meest-America Inc Business Profile Meest-America Inc Shipping Masters Contact Information 600 Markley St Port Reading, NJ 07064-1813 Visit Website Email this Business (732). When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.īBB Business Profiles generally cover a three-year reporting period. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles. What’s interesting about this podcast is I remember receiving a winning bid from something I sold on eBay. The company accepts packages and sends them along internationally. The company at this address is Meest America Inc. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. The packages end up at this address at 600 Markley St in Port Reading, NJ. At least these 9 parcel's are not delivered and possibly others: ******* ******* ******* ******* ******* ******* ******* ******* ******* !!!!! Read MoreīBB Business Profiles may not be reproduced for sales or promotional purposes.īBB Business Profiles are provided solely to assist you in exercising your own best judgment. Our GMP clinical supplies manufacturing capabilities include oral solid/liquid and topicals capabilities, and clinical packaging and kitting for a variety of molecules/dosage forms. MEEST is being more ignorant and not trying to resolve anything, this is plain ridiculous. Philadelphia, PA Drug development services from this site advance candidates from early pre-formulation and tox studies to an IND filing and on through the clinical phases. MONTHS have passed and I still don't have the packages delivered and some were very time sensitive. Information for the property located at 600 Markley St Port Reading, NJ includes data gathered from Middlesex County tax records, public records data providers and LoopNet historical data records. This is my last attempt to resolve this after that I am actively searching for an attorney, which will help me recover funds for the packages and any attorney fees and possibly other expenses and inconveniences involved. I should NOT have to pay 2 times same amount to have them delivered. I should NOT have to loose shipping fees and return packages to *** from Europe and have to find another company to ship. ![]() ![]() I paid to have the packages delivered to ****** so thats where they should be delivered, especially considering fact that they were sent BEFORE any sanctions were in place, and they are still stuck somewhere. Email responses were very brief and ignorant from ******************* and other staff, recently she decided to stop responding at all (which happened before also). ![]() Company says they cannot deliver due to sanctions and says if they ship items back they will not refund shipping fees, or if we items are redirected to another country then I will have to pay $2 per pound second time. 9 or more packages were not delivered, many attempts to call and email, they keep pointing fingers and "redirecting" to different departments and wasting time. Sent many packages and over half they didn't deliver. was awarded 6 contracts from the abovementioned NY City agency.It has been a nightmare dealing with this company. It was selected using the competitive sealed bids and started on January 10, 2003.Īs NYBizDb found, Abaline Paper Products, Inc. "Gloves, utility/mop head & frame", the final of the three was worth $79,200.00. Then there is "building maintenance supplies", selected using the competitive sealed bids and started on July 16, 2004. The contract started on March 30, 2006, amounting to $771,540.00. The company is, at the moment, presided over by a manager - Abraham Jeremias from Port Reading. It was set up as a domestic business corporation in Kings county, under DOS id number 660605 on November 3, 1980, 41 years ago. This contract was categorized as "goods" and awarded by using the competitive sealed bids method by the Citywide Administrative Services agency. is a business based at 600 Markley Street, Port Reading. "tray, paper, 5 compartment without lid". When considering the city contracts awarded to this company, we can list: ![]() ![]() The incumbent will be under Associate Director of CAM for supervision, Dr. This position serves as a Research Coordinator for the Department of Clinical and Health Psychology in the Woods Neuromodulation Lab in the Center for Cognitive Aging and Memory (CAM), coordinating with the department staff and faculty in all aspects of assigned research projects as directed. Specific tasks will fluctuate with with departmental needs. Experience with Huron software/products is preferred, but not required. ![]() ![]() There is no preset schedule for the position, so some schedule flexibility will be available. This position will be needed primarily during regular business hours, but will need to work in the evening occasionally when patches are being implemented. The position will generally require 15-20 hours of work per week, but the weekly time commitment will fluctuate somewhat based on work needing to be performed. The IT specialist will assist with the administration of the UFOLIO (UF Online Interest Organizer) system used for disclosure of outside activities and financial interests, and will also make updates to the COI Program Website using WordPress. The Conflicts of Interest Program is in need of a part-time OPS IT specialist. Driving a state vehicle to work sites is required. Primary work location will be the Citrus Research and Education Center at Lake Alfred. ![]() The HVAC Mechanic with IFAS Facilities Planning and Operations provides preventive maintenance and general maintenance for all UF/IFAS-owned buildings at Lake Alfred, Apopka, and Wimauma, Florida. Expectations include performing statistical analysis, writing articles for publications, presenting findings in conferences, and submitting extramural funding proposals. The successful candidate will work on large prospective cohort data and assist in managing laboratory analyses, including immunohistochemistry and tissue marker expression data. The Postdoctoral Associate will work with a multidisciplinary team of investigators on projects that focus on molecular markers in benign breast disease and breast cancer, contributions of gut microbiome to breast health, and other related analyses. The Department of Epidemiology () at the University of Florida invites applications for a postdoctoral research associate, available immediately, in the area of molecular epidemiology of breast cancer. ![]() ![]() Completely free and open source without a catchįre:ac is available for free without any adware or other foul things.It can be translated to other languages easily using the 'smooth Translator' utility that is included in the distribution. Multilingual user interface available in 43 languagesįre:ac comes with a multilingual user interface and is currently available in 43 languages (English, German, French, Spanish, Spanish (Latin American), Italian, Japanese, Korean, Chinese (simplified), Chinese (traditional), Cantonese, Vietnamese, Russian, Ukrainian, Bulgarian, Polish, Serbian, Croatian, Czech, Slovak, Dutch, Danish, Swedish, Norwegian, Finnish, Estonian, Lithuanian, Greek, Turkish, Hungarian, Romanian, Portuguese, Portuguese (Brazilian), Hindi, Hebrew, Arabic, Afrikaans, Basque, Esperanto, Galician, Catalan, Valencian and Corsican).The Linux version is availble in AppImage, Flatpak and Snap format. The Windows version is available stand-alone or from the Microsoft Store. Available for all major operating systemsįre:ac is a multi-platform application and available for Windows, macOS, Linux, FreeBSD and Haiku.It still offers advanced options when you need them so you will be able to go beyond simple ripping and format conversion using fre:ac. Easy to learn and use, still offers expert options when you need themįre:ac's user interface is designed to be intuitive so you will be able to use the basic features without any trouble.If you like music from all over the world, you can tag your files in the original script. That way it can handle not only Latin scripts, but also Japanese, Cyrillic, Arabic, Indian and others. Full Unicode support for tags and file namesįre:ac provides full support for the Unicode character set.You will save time and get the job done quickly. The MP3, M4A/AAC, Opus and Speex encoders integrated with fre:ac make use of modern multi-core CPUs, so ripping and converting speeds get a real boost. ![]() Multi-core optimized encoders to speed up conversions on modern PCs.That way it will always start up with your custom settings. It will also store its configuration files on the portable drive. Portable application, install on a USB stick and take it with youįre:ac can be installed on a USB stick or external drive so you can take it with you and use it on any computer.fre:ac can query the CDDB/ GNUdb online CD database to find artist and title information prior to ripping. It supports all of the formats available for regular audio file conversion. The integrated CD ripper will convert your audio CDs to files on your hard disk. Integrated CD ripper with CDDB/GNUdb title database support.No matter if you need WMA to MP3, MP3 to WAV, M4A to MP3, WAV to MP3 or any other conversion, fre:ac supports any combination of formats. 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The company’s China-based jobs app, InCareer, would shut from 9 August, with the company to focus on helping companies in China to hire, market and train abroad, Roslansky said. LinkedIn has about 20,000 employees globally. ![]() CNN Sans ™ & © 2016 Cable News Network.He said 250 new jobs would be created in operations, new business and account management teams from 15 May. Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account “We’re also facing a significantly more challenging operating environment and greater compliance requirements in China.” “While we’ve found success in helping Chinese members find jobs and economic opportunity, we have not found that same level of success in the more social aspects of sharing and staying informed,” LinkedIn wrote in an October 2021 blog post. Since Xi Jinping took power in 2012, he has tightened control over what can be said online and launched a series of crackdowns on the internet. The operating environment in China has also become more challenging. A major feature that powered its success was that it allowed users to post anonymously in a chat forum. In a few years it surpassed LinkedIn to become the most popular professional networking platform in the country, with 110 million verified members. Maimai was launched in 2013 and dubbed the Chinese version of LinkedIn. ![]() Xiaomi layoffs: Thousands of tech jobs cut as China's unemployment crisis deepens 8, 2021 shows the Office building of Xiaomi Group in Shanghai, China. But it lagged behind local competitors such as Maimai. By 2021, it had more than 50 million members in the country, making it the company’s third biggest market after the United States and India. The US social media site has faced tough competition in China. In March 2021, LinkedIn had to suspend signups in China to ensure it was “in compliance with local law.” A few months later, it replaced that app with InCareer, which was focused solely on job postings, with no social networking features such as sharing or commenting. But its moves to censor posts in the country, in accordance with Chinese laws, came under criticism. LinkedIn first entered China in 2014 by launching a localized version of its main app. Twitter, Facebook and Youtube have been banned in the country for more than a decade. LinkedIn is the last major Western social media app still operating in mainland China. David Ryder/Getty ImagesĢ023 layoff tracker: The latest on which companies have announced job cuts headquarters on Novemin Seattle, Washington. “We will continue to manage our expenses as we invest in strategic growth areas.”Ĭorporate office buildings rise above The Spheres at the Inc. “As we plan for, we’re expecting the macro environment to remain challenging,” Roslansky said. Amazon also said during the same month it would eliminate 9,000 positions, on the heels of the 18,000 roles the company announced it was cutting in January. Meta announced in March an additional 10,000 layoffs on top of mass layoffs announced in 2022. (MSFT), has joined a slew of US tech companies that have made significant job cuts this year. “As we guide LinkedIn through this rapidly changing landscape, we are making changes to our Global Business Organization and our China strategy that will result in a reduction of roles for 716 employees,” he said. The decision was made amid shifts in customer behavior and slower revenue growth, CEO Ryan Roslansky said Monday in a letter to employees. LinkedIn, the world’s largest social media platform for professionals, is cutting 716 positions and shutting down its jobs app in mainland China, the California-based company announced. ![]() ![]() ![]() Ī brand story, just as most other stories, contains a plot, characters, a climax, and an outcome that causes empathy in listeners and helps them to remember the story (Woodside, 2010 Singh & Sonnenburg, 2012). Big brands made headlines with campaigns based on storytelling, three of the most famous examples being Ben & Jerry’s Flavor Stories, Dove’s Real Beauty Sketches and Old Spice’s “The Man Your Man Could Smell Like” campaign. But why is exactly this tool so powerful for heritage brands? This is the question this article is going to take a closer look at, from a theoretical angle and by looking at the case of Victorinox.Īccompanied by the rise of online communication, storytelling has been acknowledged as an important branding tool particularly since the early years of the new millennium (i.a. Especially with content marketing currently being one of the hot topics (Waggener Edstrom Communications, 2014). Storytelling has received a lot of attention over the last few years. Does today’s social media fit with their promise of heritage and traditional values? How can typical heritage brands stay relevant in the era of online communication? How can they transfer their long-time developed values and track records to the new digital communication tools? The answer is storytelling. But for heritage brands, this decision has been a bit more difficult. In recent years – the era of increased online communication – they have been confronted with the decision for or against using online marketing tools, like most other brands. Those are called heritage brands (Urde et al., 2007). Famous brands like Patek Philippe (watches) and Johnnie Walker (whisky) use their long tradition and heritage as the main aspect of their positioning strategy. “Since 1884”, a promise of longevity, tradition, and craftsmanship. The power of consumer generated storytelling for heritage brands in online communication ![]() |